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Assistant Digital Manager (Email and MarTech Management) - Hang Seng Bank (HK)

Hang Seng Bank Limited Hong Kong
Mise en ligne il y a 6 jours Hybride CDI Competitive
Job description
A Career with Hang Seng Bank
Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.
Marketing
Hang Seng's Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to build the brand of Hang Seng Bank, acquire new customers, strengthen customer loyalty to build long term relationships, and provide professional marketing support to different businesses to promote a comprehensive suite of products and services offered by the Bank.

We are currently seeking a high caliber professional to join our department as Assistant Digital Marketing Manager (Email & MarTech Management).
Principal responsibilities
  • Drive acquisition and usage of the Bank's digital banking and digitally enabled products and services by advocating a seamless experience throughout the customer's journey
  • Support promotion of Bank's digital banking awareness and presence via digital technology and solutions
  • Manage interactions and collaborate with internal and external parties regularly for on-time, in-budget project implementations
  • Work with broader marketing team and external parties to implement consistent standards on digital communications
  • Lead the quality uplift of digital marketing of wider marketing team by preparing guidelines, reviewing brand safety measures for digital media and enhancing media tracking capabilities
  • Act as the webmaster to coordinate marketing team on eDM management and webpage productions
  • Adhere to the Bank's guidelines in project execution
  • Effective customer service processes
Requirements
Requirements
  • University degree in Marketing, Business Information System, Communications or a related discipline
  • Minimum 4 years' relevant job experience with exposure to financial services industry preferred
  • Hands on experience on different digital marketing tools, including PPC, programmatic, social and email marketing
  • Basic understand of HTML scripting/JavaScript, media tracking tools, digital marketing / advertising technologies and channel ecosystem
  • Understanding to AEM and SFMC a plus
  • Detail-oriented, capable of working independently and under pressure
  • Good communication, interpersonal, analytical and project management skills
  • Proficiency in both English and Chinese
  • Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes
Visit Hang Seng Career Page and sign up with our Talent Community to receive the latest information about our career opportunities in Hang Seng Hong Kong.
The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (2019-nCoV), we're leveraging our digital capabilities to ensure we can continue to recruit top talent at the HSBC Group. As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey. If so, one of our Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.

Référence  0000II6Y
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