Key Responsibilities

• Develop and execute marketing strategies and campaigns to enhance brand visibility and promote products and services across multiple channels, targeting wholesale and institutional investors
• Partner with the investment team to create thought leadership content, including videos, articles, and social media posts (e.g., LinkedIn)
• Produce educational materials to improve investor understanding of investment funds and ETFs
• Manage communications, social media presence, and public relations activities
• Create and maintain marketing collateral such as product brochures, presentation materials, and website content
• Organise and coordinate events, conferences, and seminars to strengthen client engagement and attract new business opportunities
• Conduct market and competitor analysis to identify trends and opportunities
• Support additional ad hoc tasks as required by the reporting manager

• 8+ years of proven experience in Marketing and Events, preferably within the Banking space.
• Bachelor's degree in Business Administration, Marketing, or a related discipline
• Excellent writing, editing, and storytelling abilities in Chinese and English
• Understanding and knowledge of banking products is advantageous
• High attention to accuracy, governance, and compliance with internal policies