Job Description




Job Purpose:

• Lead the execution of marketing and communication initiatives to support FAB Asset Management's retail and institutional sales objectives


• Enhance brand visibility and awareness through consistent messaging, campaign management, and digital presence in alignment with Group brand standards


• Coordinate product marketing, collateral development, and client communication, ensuring alignment with investment and distribution teams


• Support events, campaigns, and promotional initiatives that position FAB AM as a leading regional asset manager and trusted investment partner


• Live and demonstrate the FAB AM values

Key Accountabilities:

• Strong understanding of marketing principles, digital channels, and financial communication


• Ability to translate complex investment concepts into clear and engaging marketing content


• Strong stakeholder management and coordination skills across internal teams and external vendors


• Excellent communication, writing, and presentation skills with attention to brand and compliance standards


• Ensure marketing materials and client communications comply with CMA and ADGM regulatory requirements


• Liaise with Group Corporate Communications and Legal for brand alignment and content approvals


• Maintain marketing budget tracking and ensure efficient use of resources


• Support internal communication initiatives to strengthen FAB AM's identity and culture


• Contribute to periodic management reports and dashboards summarizing marketing activity

Qualifications & Experience:

• Marketing campaign execution


• Product and brand communication


• Marketing materials and collateral


• Digital and social media activities


• Events and sponsorships


• 5-10 Years of Experience

About Us




About Us:



First Abu Dhabi Bank (FAB) is the largest bank in the UAE and one of the world's largest and safest financial institutions. We offer a comprehensive range of personal and private banking services, including credit cards, Islamic banking, investments, loans, and mortgages. Our commitment to excellence and innovation drives us to provide top-tier financial solutions to our clients.




Life at FAB:



Working at FAB means being part of a team of talented and passionate individuals with a shared vision to support the ambitions of our stakeholders to "Grow Stronger." We embrace the needs of our customers across the globe with a sense of responsibility and confidence driven by extensive expertise that can only be delivered by an ambitious world-class organization




Career Development:



FAB offers unique career choices, a chance to innovate, craft solutions for the future, and express yourself in a performance-based culture that will unleash the best in you. Whether you are an experienced professional or just starting your career, FAB provides a range of learning and development initiatives to support all employees through training and skill development.




Our Values:



At FAB, we place our customers at the core of our activities, live our values each day in every way, celebrate achievements, and empower each other to deliver leading solutions. We have structured plans for the recruitment and career progression of Emirati talent to enable them to make a mark in the financial and banking sector both regionally and globaly that rewards your hard work and dedication.



Join our team and be part of a journey to shape the future of banking.