About the job Head of Cards- Credit/Lending




JOB TITLE: Head of Credit / Lending




TERM: 12 months




CLIENT LOCATION: Dubai, UAE




DIVISION: Consumer




REPORTS TO: Group CEO




RELEVANT
EXPERIENCE: Minimum 15 years in retail banking, with 8+ years of credit card business leadership. Proven success in launching and scaling card portfolios in the Middle East.




MANDATORY REQUIREMENTS**:

• Deep expertise in credit card product lifecycle management


• Experience launching standalone or co- branded card programmes


• Familiarity with GCC regulatory frameworks (e.g. UAE Central Bank)


• Strong leadership and stakeholder management skills


• Fluent in English; Arabic is a plus

PURPOSE OF THE PROJECT



To lead the strategic setup and operational launch of a new, independent credit card business. The role will define the product vision, build and lead the team, ensure regulatory compliance, and drive market penetration and profitability.




Key Activities




Core Responsibilities and Accountabilities

• Strategic Leadership: Shape the credit card business model, aligning with the banks broader retail strategy and segment-specific goals (mass, affluent, SME).


• Product Development: Design and launch a suite of credit card products with differentiated value propositions, including digital-first and premium offerings.


• Risk & Compliance: Establish robust credit risk frameworks, underwriting policies, and ensure adherence to local and international regulations.


• P&L Ownership: Manage the full P&L of the credit card business, including revenue, cost, and profitability levers.


• Team Building: Recruit, structure, and mentor a high-performing team across product, analytics, operations, and sales.


• Stakeholder Engagement: Collaborate with internal and external stakeholders including regulators, fintechs, payment networks, and loyalty partners.


• Innovation & Digitalisation: Leverage AI/ML tools for credit scoring, fraud detection, and personalised offers. Drive digital onboarding and omnichannel customer experiences.


• Regional Coordination: Align with regional hubs and support regional product innovation and compliance.


• Vendor & Partner Management: Oversee selection and integration of processing platforms, loyalty engines, and collections partners etc

KPIs

• Time-to-market for product launch


• Customer acquisition and activation rates


• Portfolio profitability (NIM, fee income, cost of risk)


• Credit loss ratios and delinquency metrics


• Digital origination and usage rates


• Customer satisfaction and NPS

Knowledge and Experience

• 15years + in Cards Management with 8years + in a Head Of/EVP level


• Education: Bachelor's degree in finance, Economics, Business, or related field. A Masters degree (e.g., MBA or MSc in Finance) is highly preferred


• End-to-End Cards Expertise: Proven experience managing the full lifecycle of card products credit, and virtual including issuing and acquiring businesses.


• Strategic Market Insight: Deep understanding of regional and global cards market trends, including competitor analysis, pricing strategies, and product positioning


• Digital Channel Integration: Demonstrated ability to leverage digital platforms (e.g. mobile banking, internet banking, e-wallets) to drive card acquisition, activation, and usage


• E-commerce & Omni-Channel Fluency: Strong grasp of e-commerce ecosystems and omni-channel strategies to enhance customer experience and card penetration


• Product Innovation & Development: Track record of launching differentiated card products and value propositions tailored to mass, affluent, and SME segments.


• Risk & Compliance Acumen: Familiarity with credit risk frameworks, fraud prevention, and regulatory compliance across GCC jurisdictions.


• P&L Ownership: Experience managing the cards business P&L, including budgeting, forecasting, and profitability optimisation.


• Customer Lifecycle Management: Expertise in designing and executing activation, usage, rewards, and retention programmes to boost engagement and reduce churn.


• Cross-Functional Leadership: Ability to collaborate with IT, operations, marketing, and third-party vendors to deliver seamless card experiences.

Mandatory Skills**

• Strategic planning and execution


• Product innovation and lifecycle management


• Credit risk and portfolio analytics


• Regulatory compliance and governance


• Cross-functional leadership and communication


• Agile project delivery and digital transformation